Many companies work a similar game. Supermarkets will sometimes ask for a placement fee depending on where the client wants their product stacked on the shelves or in the aisles. Thanks to a study conducted by Wordstream in the US, a company whose software helps users create search engine marketing campaigns, we now know which keywords garner the highest costs per click (CPC for those in the know) in Google AdWords.
For over a decade Google’s AdWords solution has allowed companies to create ad campaigns on google’s search results and participating websites and bid on which keywords lead users to those campaigns. Considering advertising makes up 97% of Google’s total revenue, or 33.3 billion dollars a year, selling these keywords is an integral part of Google’s business model.
Wordstream, a pay-per-click software company, recently study compiled the top 10,000 keywords into categories by weighting the number of keywords within each category and the estimated monthly search volume and average cost per click for each keyword. The results aren’t as exciting as the most searched for keywords on google, (which mostly involve celebrity scandals, current events, and the weather) but they still reveal some interesting trends.
Insurance – $54.31 per click
Loans – $44.28 per click
Mortgage – $47.12 per click
Attorney – $47.07 per click
Credit – $36.06 per click
It comes as no surprise that ‘credit’ makes it on the list, as well all know credit card companies are constantly looking for new card holders.