International guests from the worlds of film, music and the arts will join luxury Maison Montblanc, for an epic and unique celebration to launch its new 4-storey store in the heart of Sanlitun in Beijing.
This contemporary and imposing concept store will be Montblanc’s biggest flagship in the world, a place where visitors will be invited to discover the world of Montblanc masterpieces in an interactive and innovative way. With a focus on design and contemporary art, the store will offer a unique shopping experience, to both Montblanc devotees and those new to the brand. In a sophisticated setting timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions will inspire and delight. The interactive journey through the store will bring to life Montblanc’s heritage, craftsmanship and pioneering spirit synonymous with over 100 years of excellence.
At the World Premiere of its China flagship store, Montblanc will present the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. Bringing together all the facets of the brand’s renowned expertise, on this special evening in Beijing, Montblanc celebrates the captivating life and style of the late Princess Grace of Monaco with this collection of precious
Watches, Writing Instruments and Jewellery. In addition to discovering the grandeur of Montblanc’s Sanlitun store, guests will come to understand Princess Grace’s transformation from movie star to the adoring wife of HSH Prince Rainier III of Monaco. The evening will retrace the beautiful icon’s trajectory from awardwinning Hollywood actress to Princess, as Montblanc honours all the qualities
that earned her the attention of millions of devoted fans all over the world.
On the doorstep of the new concept store, guests will be transported to the historic streets of Europe’s prestigious principality, Monaco, recreated in China’s capital for one night only.
High profile guests attending this night of magic include actors Nicolas Cage, Naomi Watts, Amber Heard and Jessica Alba, and award-winning actor Maggie Cheung as well as more than 1.000 guests including VIP journalists from all over the world. Today’s stars will be joined by the shining stars of yesterday with surprise appearances from other Hollywood icons like Marilyn Monroe, Charles
Chaplin and Elvis Presley. Because on this special night everything is possible, so expect the unexpected as Montblanc draws Beijing into a world of exquisite beauty, splendour and delight.