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With the Urus concept car, Lamborghini is completely redefining dynamics and design in this category. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.
Output of around 440 kW / 600 hp and Lamborghini's excellent know-how in the field of lightweight design technologies guarantee breathtaking dynamics.
At the same time, the Urus will offer the lowest CO2 figure of all comparable vehicles. As an SUV concept with four generous seats, a versatile luggage compartment, variable ground clearance and, of course, permanent all-wheel drive, the Urus delivers unique driving fun with virtually no limitations. The interior, too, matches the standards of this super athlete with innovative
materials featuring carbon fiber technology like the patented Forged Composite.
The luxury SUV segment is successful worldwide and promises continued strong growth -- a luxurious and powerful SUV is the most emotional way to drive a four-door vehicle equipped to meet all the demands of everyday mobility and yet enjoy refined driving fun. The Urus means that a
Lamborghini can now be used by a household as its primary car. This expands the brand's customer base enormously - appealing to families and to the drivers of Lamborghini super sports cars who have thus far driven SUV models from other brands. Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.
"The Urus is a very concrete idea for the future of Lamborghini -- as a third model line and as the perfect complement to our super sports cars," says Stephan Winkelmann, President and CEO of Automobili Lamborghini. "SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs."
Heritage and Name
Permanent all-wheel drive is part of the Lamborghini DNA; but the brand from Sant'Agata Bolognese is also no stranger to the SUV segment - Lamborghini founded the super-luxury SUV segment with the legendary LM002. When it was unveiled in 1986, the LM002 was an absolutely revolutionary vehicle. An automobile suitable for off-road driving with a twelve-cylinder engine and 450 hp, a top speed of more than 210 km/h, a luxurious interior and, above all, an absolutely stunning appearance -- it was utterly unthinkable at the time. The Lamborghini LM002 remained in production until 1992. And, although barely more than 300 units were ever built, the LM002 has secured its place in automotive history.
With the Urus, Lamborghini designers and engineers have created a new icon in automotive history -- that much is certain. As has long been the tradition at Lamborghini, its name is derived once more from the world of bulls -- the Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1,8 meters at the shoulder. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.
Concept and Technology
The Urus is the Lamborghini among SUVs. Its concept places design, performance and driving fun firmly and uncompromisingly front and center and redefines the benchmark for the competition. Yet it offers plenty of space for four people and a generous amount of luggage or shopping. The Urus is the Lamborghini for everyday use, for the family, for leisure pursuits with friends.
Most importantly, however, it is a true Lamborghini. The Urus has a unique, utterly unmistakable appearance. It looks powerful, but not bulky. It is muscular and highly athletic, but also elegant. At a length of 4,99 meters, it fits perfectly into the sporty SUV class. At a height of just 1,66 meters, however, it is considerably lower than all its competitors. Together with its
width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions for the super athlete in the segment.
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