HEALTH & FITNESS

Beating heart with blood flow from hybrid medical animation on Vimeo.

Hybrid is a permanent in-house studio offering clients the full range of services including medical writing, medical expertise (physician on staff), storyboards and top-notch creative artistry combined with 3D expertise. It's a distinctly new approach which gives this innovation a quality that has not been seen in the public arena before.

Beating Heart Bloodflow
This was created to show blood flow in the chambers of a beating heart. In this case, Hybrid intentionally made the flow subtle and not too overpowering because there's just a lot to look at. The camera moves around the heart to allow for multiple views. The animators also added transparency to the outside bottom portion of the heart to show the mitral valves in action; the aortic and pulmonary valves can also been seen from some angles.

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