Larry Page, James Cameron, and others attempt to mine asteroids in deep space.
The mega-million dollar plan is to use commercially built robotic ships to squeeze rocket fuel and valuable minerals like platinum and gold out of the lifeless rocks that routinely whiz by Earth.
One of the company founders predicts they could have their version of a space-based gas station up and running by 2020.
The inaugural step, to be achieved in the next 18 to 24 months, would be launching the first in a series of private telescopes that would search for rich asteroid targets.
Take a closer look here to find out what's happening.